Resources Library by ANA

Print media and television in the SummoScanner

This paper describes how far SUMMO has been able to go with its attempts to cover as many medium types as possible within one single source research instrument while maintaining a high degree of between- media comparability; it also outlines the...

Catalogue: Seminar 1988: Media And Media Research

Author: Harold de Bock

Company: Burke, Inc.

June 15, 1988

Developing a new instrument for quantitative research into financial services

This paper describes the application of a new technique for data-collecting in the field of quantitative research into financial services. Researchers know that quantitative research into financial services mostly creates relatively more fieldwork...

Catalogue: Seminar 1988: Research For Financial Services

Authors: Theo Hess, Ted Vonk

Company: NIPO

June 15, 1988

Changing the name of a newspaper

The 'Gelderlander' is the largest regional newspaper in the Netherlands. One of the major editions (circulation 36.000 copies) is distributed inthe city of Arnhem (20 kilometers to the north of Nijmegen) and its surrounding area. For historical...

Catalogue: Seminar 1987: Publishing For Optimum Profit

Authors: Filip van Dijk, Leendert van Meerem

November 25, 1987

Using an integrated marketing data-base for women's weeklies in the Netherlands

In 1985 VNU was confronted with a rather sudden decline in the circulation of a large part of their magazines. As a matter of course the reaction was: try to find the reasons for this decline! In summer 1985 it was decided to start a comprehensive...

Catalogue: Seminar 1987: Publishing For Optimum Profit

Author: John Rodenburg

November 25, 1987

Pricing theatre seats

The paper presents the case of a Dutch theatre facing the problem of revising the range of seat categories, and of setting the ticket prices on the basis of sales records and of consumer demand. Demand was analysed through interviews aiming at...

Catalogue: Seminar 1987: Micro And Macro Market Modelling

Author: Gabriele Morello

October 26, 1987

Electronic shopping

In my paper two vital distinctions are made; the distinction between shopping on the one hand and paying on the other the distinction between home access and public access systems. Following this the paper can be divided in four parts. The paper has...

Catalogue: ESOMAR Congress 1987

Author: Janny N. Lok

September 1, 1987

The Dutch public broadcasting services in a multi-channel landscape

The subject of this paper is the position of the Netherlands public television on the rapidly developing market of programme suppliers. Questions in this connection are: is public broadcasting being threatened by (commercial) foreign competition? Can...

Catalogue: Seminar 1987: The Application Of Research To Broadcasting Decisions

Author: Wim Bekkers

June 15, 1987

Recent prescription and price policy of drugs in The Netherlands

In this presentation we would like to present a survey of recent developments in the drugs market in the Netherlands. We will base ourselves on publications in newspapers and trade magazines and on information published by public bodies in so far as...

Catalogue: Seminar 1987: Pricing And Forecasting In Pharmaceutical Industry

Authors: J. G. J. Huurman, Frits Spangenberg

Company: Motivaction International B.V.

June 15, 1987

Marketing management information at the Dutch savings banks

In the recent years several Dutch Savings Banks have started to work with interactive computer facilities. This opened the possibility to gather information in a very flexible way and produce tailor-made reports. As a result of these activities the...

Catalogue: Seminar 1987: M.M.I.S- Useful For The User

Author: E. A. J. M van Keep

June 15, 1987